Shallum is part of Fuzon, one of the biggest bands in Pakistan and has made his mark in the industry with his signature guitar work. The man had a quite a lot to say...

How did you start off?
I started playing when I was eight. I had a small keyboard which my father would play sometimes when he came home from work. He wasn’t a professional musician. So I just picked it up from him and started playing.

But at the age of 12, I heard this album by Ozzy Osbourne called No More Tears. There was this guitarist in it called Zakk Wylde, after that I said ke keyboard ko phainko, guitar is the instrument to play.

It feels great.

Has fame had any effect on you?
Not at all. It’s made me a better person altogether. I’m a very aggressive person. When we started playing music, there was no Indus Music etc. at that time, thinking that one day its going to happen, without even knowing whether music would be done in Pakistan in the future, which was a really hard thing to do. The love of music drove us all the way.

What have you been up to lately apart from Fuzon?
Apart from music I’m working on my solo album. I’ve just recorded an instrumental; I’m going to make a video for that. I’ve wanted to do this for a very long time. My solo album will definitely be coming out by the end of this year. I’ve just started working on it. As there are Fuzon tours coming up and the new Fuzon album is going to come out in September, my solo album will definitely take some time.

Will there be only instrumentals in the album?
No, I’m working on a few songs as well. I’m going to hire people to sing them, I’m going to get Shafqat to sing on a few of my songs, and get Najam or Hadiqa or whoever.

Session player era

You’ve worked with Najam on his album. What was the experience like?
It was great. I rate him as one of the best vocalists on Pakistan, no matter whatever he’s doing right now. Survival ke liye sab ko commercialism karna parta hai warna paise nahi milte. And that’s very important.

Our youngsters, they appreciate a band but the moment they start to get a bit commercial, they start writing about them that ‘we liked this band, look at what they’ve done’. But they don’t realize that to drive a car, you need to fill it with petrol, to maintain the car you need money, you need to pay the house rent and pay for food. I’m not a multimillionaire, I’m supporting myself.

You need to have that financial edge, you need to earn money and until and unless you don’t go commercial...there’s a big drawback here that if a band abroad does a commercial, they become big and people say ‘Yaar, I want to buy that shirt because Michael Jackson was wearing one like it’ and they won’t criticize them. If a Pakistani band does it, they’ll say, ‘oh look at them, shame on them’.

And you’ve played on both Duur and Dhaani (by Strings) as well. What was that experience like?
Really good, I think they have some really good songs and I had fun recording on their albums. I’ve played live with them as well. But the most enjoyable experience of playing live was with Najam Shiraz. He’s a very good live performer, entertainer and he has really powerful vocals.

When you see Bilal playing the guitar in Strings’ videos, do you go "Hey? I played that! Put me in the video!!!"?
Yeah I tell them that [laughs], but no I wouldn’t want to be in the video. What do I say to them? When I didn’t even start playing the guitar, he’s been playing since then. But till now, there’s been no improvement in his playing. That’s wrong.

True. Not everyone reads the credits to see who’s played on the album.
The sorriest part is that I was online, and I was talking to this girl who said that I really like Strings and I think Bilal is a great guitar player. I said haan yaar, kiya bajata hai. Bilal himself should at least get some classes, make an effort and practice. Even if I don’t play on their next album, they’re going to get someone else to play on it. You’re part of one of the oldest bands in Pakistan. I haven’t played something really hard on the Strings album, they are the world’s easiest solos and if they practice, they can play it really well.

Will you continue doing sessions with other bands?
That depends, if I get a good project I would definitely do it, but not as a professional session player.

You’ve been giving guitar lessons as well, how is that going?
I have a couple of students, I don’t give them classes regularly, whenever I have time I call them up and ask them to come over. But in another couple of months, I’m going to set up a place where I’m only going to give guitar lessons.

Fuzon

What is the Fuzon song writing process?
It depends. If we’re together in the studio, we compose together. But if it’s the preconceived idea of anybody, like if I come up with an idea and go to Immu that I thought of this last night, we call up Shafqat or if he’s in town we sit together and throw the idea around and take opinions. If everyone agrees on it, then we work on it. Some songs we just sit together and compose and some each of us do individually.

Fuzon's name gives it all away - fusion music. Guitars, keyboard, drums with eastern melodies. But doesn’t that limit the band? Does it mean you will never make a song that doesn’t necessarily fit in that category?
The name does not mean that we’re not open to experimentation. Fuzon is about experimentation, we can do an Arabic song because we’re Fuzon, and we’re not Arabs. It’s about experimentation, if we get an opportunity to experiment, we’ll definitely do it. It won’t restrict us; we won’t say that Fuzon will only do eastern classical, or pop or pop rock. We don’t define our music; we don’t tell people that our music lies in a specific category. Its fusion, it’s a new category altogether.

We might do a Chinese song, not in the Chinese language but use the beats or something. We might do a very heavy song; in fact in the second album we’re doing a hard song, just for the fun of it.

Has work on the next album begun?
We’ve written about eight songs, we have to compose 3-4 more. We’ve laid out the structure of eight songs; we just need to record it. The melodies and the production are almost done.

When will it be releasing?
Most probably August.

Why does Fuzon not have a full time bass player? Will you be adding a permanent bass player in the future?
For the time being it’s just the three of us, we always keep changing our bass players. I personally believe that with the addition of a new member, it has some good points, but it could be negative as well, like maybe it doesn’t work out. I think Immu is really talented; he plays some great bass lines on the keyboard. In the next album we’ll be using live drums as well.

Fahad Khan will be playing the drums and he’s our session drummer as well. We’ll use Khalid Khan, Aaroh’s bass player; he’s our session bass player. But the band will always be the three of us.

What has the response to Fuzon been in India and internationally?
It’s been the best in England. We’ve toured there and we know the reaction. We haven’t been to India so we don’t know. MTV India made us the Artist of the Month, which was really good and exciting. We were recording it in Karachi and it was really exciting watching ourselves on MTV.

Initially the record label was very slow in promoting the album. But yesterday I saw Ankhian on CMM, MTV and B4U. So right now, the process has been speeded up. To check the Indian response, we have to land in India and play. You have to tour a bit to check the response. We’ve toured Dubai and it was amazing.

We’ve toured UK twice; we played at Wembley Arena for 10,000 people. We played at Royal Albert before that and that’s something to remember for a very long time, it was amazing, the place itself as well. That was our first international tour.

Do you feel any limitations in your playing/music as part of Fuzon?
No, not at all. Its about maturity, musicians have to be talented, but have a mature head as well. We’re creating a very different form of music altogether in this part of the world. Experiments were done, but not as a band. Nusrat Fateh Ali Khan was not a band. The main thing he did was the vocals. Our main thing is the vocals, but we balance it out with the kind of music and the guitars and the keyboards. That was never done before.

Kisi eastern classical melody ko utha ke commercialize karna bahut mushkil hota hai. Like Khamaj, if I made you hear Khamaj without the music, you would say, yeh kya hai? To add riffs in that, you have to be very innovative and you have to hold that experience. No other guitar player who’s just played for four years can do that. You need to know that much about music that you can play that kind of music in western scales, you need to have that information. By the grace of God, playing session music and all served a purpose when we made a band. I feel very creative.

How was the Deewane video experience like?
It was a lot of fun, considering the fact that it was a three day shoot and very hectic. We started shooting the day Urmila came from Wagah. We shot at a dhaba near Wagah border, it was very tiring but very exciting because Urmila, Resham and Shamyl were there and we were working with Saquib Malik again who’s a very very talented director. The whole team was very fun to work with it - Serendip Productions, who did the whole documentary, a lot of fun.

Mayfair Fusion Candy

Do you even like Fusion candy?
I love Fusion candy. I like candies. I like Candy from Milestones. As a kid; whenever I used to see her on TV I would want to make a song on her. So we got an opportunity when the Fusion candy song was made. I told Immu, don’t let go of this, it has a link to Candy! I love Fusion candy.

Fuzon has been criticized in the press about their Fusion Candy song. How do you feel about that?
I feel good! Kuch to criticize hua. No one had criticized Fuzon. We did it for the fun of it. We do music, and any opportunity that we get, just to have fun. When we heard that there were 100 kids in the shoot, we thought it would be great. And they were so energetic. We’d been shooting all day, and at 2 am they were still shooting. We didn’t even think what other people would think about it. The kids love it; we thought we should do something for the kids. I really like doing these kinds of things.

I’ll tell you an incident, after we did the song, we performed at Okara, it’s an army base, there was a Fuzon solo concert there and there were 2000 kids there. For the kids, we played the song four times, over and over. They’d even memorized the exact dance steps the kids had done in the video. We had so much fun [smiles].

Do you think endorsing the candy had a negative impact on your popularity?
I don’t think so. I think the people of Pakistan should be mature enough to understand that we’re doing a very serious form of music. If you pick up our album and an album by any other band in Pakistan, you’ll find a vast difference. Firstly, our album sounds very original. Most Pakistani bands, I’m sorry to say, they sound like British or American bands, they sound like rip offs. Our songs are original.

When we tour abroad, we can hold the flag of Pakistan as a Pakistani band, that this is our music. Tell me of some other band that can strongly say that this is our music. Junoon yes, they did their own music; they were the flag holders of Pakistani music.

Out of the new generation, there are some amazing bands, but they’re only limited to Karachi or to Pakistan or are popular amongst a particular crowd. You need a lot of experience to do a kind of music; you just can’t go and say [in a fake voice]: ‘Daddy! Today I want to buy a guitar and make a band’. Chaar larkey jama kiye, baal lambay karliye, aik acha sa drummer rakh liya aur bajaane lag gaye. And claim that we are a punk rock band.

What are you doing for Pakistan? You’re doing nothing. You get a cult following among youngsters which is very good, but even they say that this is just a fad.
No band wants to promote our music or our culture. Music has so much value. If I’m a guitarist, and I go to USA and start playing the blues, the guy who plays in a bar there would be able to play better than me because its in his roots. I’ve learnt the western way of guitar playing but right now, I’m trying to be innovative. To be creative you have to evolve. What I’m doing is that I’ve learnt the classical scales, and when I play it that way, it sounds really different.

There’s a song in our album called Malhaar which is a really difficult raag. It sounds simple the way I’ve played it in the album. But if you try to take out that part, it’ll take you three years to figure it out. It took me some time to record it. We strongly believe that Aankhon Ke Saagar brought about a change. After that, a lot of bands, I won’t take any names; they tried to add a classical touch too.

People have even tried to make videos like the Aankhon Ke Saagar video.
Yeah, even though at that time we didn’t have money and it was a simple video. We made it because it was free. Even though it was a simple video, it changed everything for us as a band; it changed everything for the people doing music. It was a serious song which became a commercial song just because of the melody. People forget melody here.

Rock music bajane se, baal lambay karne se, chaar jumpein maar lene se aur yeh kehne se ke hum dunya badlein ge, kuch nahi badal sakte aap. You have to be very simple about life, very simple about what you’re doing. Whatever you do, take it seriously, otherwise you won’t stand out.

Was the video for Fusion candy really directed by Jami? If so, why did he not put his name on there?
Yeah Jami directed it. He didn’t put his name on the video because he was ashamed. The video was shot really well, the lighting and the angles. Jami was so busy, he was in Singapore and the people who were assisting him edited the video. He was giving instructions to his assistants from Singapore. That’s not professional.

When you’re doing a Strings video, you’re in the studio for twelve hours, but when you’re doing a commercial video, its your name, everyone will know that its done by Jami. He never even wanted to do it. But if you’re doing it and charging them, you need to give your 100%. We also believe he didn’t do something very right. It could’ve been a very good video, it’s not a bad video, but it’s not the way we had thought it would be.

Will Fuzon be endorsing more products in the future?
That depends. It depends on the kind of music, if a product suits our music and if it pays us well, then definitely.

What about Coca Cola and Pepsi?
If they pay us well. They’ve approached us a hundred times, but the money isn’t right. I’ll tell you something, it’s not bad to be endorsed and it’s not good to be endorsed, but it’s the way of the world. Michael Jackson has done it too, Pepsi sponsored him. But abroad they operate differently.

When he’s performing, Pepsi’s logo won’t be on the backdrop, it’ll be at the end. Over here if an artist is being sponsored, the logo will be on the centre of the backdrop. If they offer us a good deal and don’t interfere in the music that we’re doing… they’ve offered us a couple of projects but they interfere in the music part and we’ve told them that we’ll do it the way we do it.

If the sponsor is sponsoring you and letting you do anything with your music, then we or anyone would be stupid to refuse it.

Are videos important for Fuzon?
Videos are important for everybody.

For example, Ali Noor once said that videos weren’t important.
Dekh lo, sab se zyaada ussi ne banaye hain, and they’re coming up with a new video. Yeh bilkul bakwaas baat hai. It’s a medium for you to get in the market, to get in the public eye.

If I take out a new album, you may find out because you’re associated with all this, but my fans who are sitting in North Nazimabad, Gulshan, Bahawalpur, England, Canada, how will they know? When they find out, they’ll ask why we didn’t make a video. It’s the way to promote whatever you’re doing, it’s a part of the whole deal and it’s not something bad. If you don’t have the money, do a low budget video but just do it. It’s good for the image of the band.

Whenever U2 releases a new album, they make four videos out of it; no one says to them that you guys are so good, why are you making videos? Why don’t people say anything to them? Because it’s in the deal.

Naye naye bachey aate hain, they say falan falan, first learn the whole deal. Learn what marketing is, what music marketing is, what real music is, what real musicians are and how they go about this profession. What happens here is that anyone who wants to criticize will continue to do so. Abroad, the critics push the band; the critics will criticize them to push them ahead. Here critics say that ‘yaar I wrote this about Ali Noor’ and they feel good. You should be positive, spread good in the world.

Do you think having web presence is important for a band considering that Fuzon did not have a site for a long time?
It’s important to interact, but most people depend on it. It’s important to get and give information, but it’s not something that you should depend on. We don’t do it, because neither of us is a web person, that’s why our website loads the slowest, but yes it’s important.

Miscellaneous

Your favourite video directors?
Saquib Malik and Jami. I think Jami did an amazing job with Ankhian, for a band, any band, it’s the best video. It gives a very larger than life picture of the band and it’s a great video. Hats off to Jami. He’s done so much work, but to show a band in such a great way…joh band milta hai woh yeh kehta hai ke aisa video hona chahye. I think Saquib is really creative. He doesn’t do a lot of music videos, but whenever he makes a video, it’s a landmark.

Behtinaar, which got banned, was a great video. I think he did a good job with Deewane, he had limited things to edit and there was no storyboard, but it was something new for him and for us and it’s an amazing video.

I must not leave out Sohail Javed. I’m not saying that because he did our video, people may not like Sohail Javed, but the good thing about him is that he makes something decent in a small budget as well. Sometimes he comes up with some really really good work, like Pappu Yaar. Like Ankhian with the larger than life image, it’s the same with Pappu Yaar, the band version without the storyboard. I would love to be in that video. That’s an amazing video. Sohail Javed should be given credit for that; he’s done a great job. I really liked the Tara Jala video as well, people didn’t like it, but I loved it.

What do you feel about the current videos being made here?
One thing I’d like to say to our channels is that bakwaas music na chalaein aur bakwaas videos band kardein. Because of that, people who don’t listen to music, even if you make them listen to good music, they won’t like it.

Channels should stop airing stupid videos; they should have a person, who knows about music, who says that this guy is out of tune, cut him out. There should be a standard now, only the good people should be promoted. Not the people who have just come up with a video who say, ‘ Oh man, last night I was watching Pearl Jam’s video, lets make a song. Okay daddy I need a guitar’, his daddy gets it for him. ‘Okay do you know how to play bass?’ his friend says no and he says, ‘okay okay I’ll teach you’ and they make a song.

People who have worked hard, and there are good musicians out there, they get hurt and don’t make an effort. People who have the authority of rejecting a bad song should go and just reject the bad songs and push the talented young people. They should have a team that promotes talent. Bad songs should not be aired; bad videos are still bearable because if a song is good, its video will air. But it should be made a sin to air bad songs; they should be sued and penalized.

Do you feel our music production is up to international standards?
I think its improving. I personally can say that the production being done in Pakistan can be compared anywhere, not only India, but in England, in America, there are great musicians in Pakistan, good facilities and we have people who have the sense to record.

And some of the people in the industry have been here for ages, you just found out about them because of Indus Music. See IM has brought about a huge change, I can give you so many examples: Fuzon, Noori, EP, Aaroh and Ali Zafar - Ghazanfar Ali holds a very strong place in the whole deal because if he hadn’t thought up the idea then who would’ve? No matter what kind of a person he is, but he’s made everybody.

Who are your favourite local and international bands?
Aaroh.

Which one?
I personally think that it was such a good album; they didn’t even promote the album properly and started fighting. Professionalism bhi aik cheez hoti hai. Even if you don’t get along together, stay together just for the sake of the band, like it happens in the whole world. Sting’s drummer used to hate Sting, there used to be “F*** you Sting” written across his drum set. They released ten albums together, because Police was so big.

Over here, they make it an ego issue ke yaar woh to video mein zyaada aaya tha, so I'll make my own band. These are petty issues. Whoever likes you, or whoever likes my guitars, they’ll listen to me. You have to end these petty issues. What would be wrong is that you put a shot of the singer on the guitarist’s shot and present it as a solo effort, that’s wrong. This is how bands break, ke yaar uss larki ne uss se zyaada baat karli. Khush raho, music bajao.

Aaroh is talented, Nabeel is very talented. Farooq and Khalid are amazing. I’ve worked with Khalid because Khalid was with Najam. He’s a gem of a person. In the music industry, Khalid’s the most decent guy I’ve known. Farooq is a very old friend and he’s a good vocalist and he’s a good guitar player as well.

I like EP, jaisa bhi kar rahe hain mehnat kar rahe hain. I like Noori as well, considering the fact that Gumby’s playing with them; I’ve never seen a drummer play so well in my life. I think Gumby should have better musicians around him.

I’m not saying that they are bad musicians, but Gumby is like way up there in Noori as far as playing is concerned. I really like Noor’s song writing in some of his songs. I like Jal’s song Aadat too. I like Mizraab’s new song Kitni Sadiyan, it’s different.

I really like that song by Shuja Haider, Tera Woh Pyaar. I just love that song. He’s a very good guitar player; he’s a music producer as well. He produced Ahmed Jahanzeb’s, Ali Zafar’s and Hadiqa’s album, he’s a session player. I like the local scene, good music is happening.

I love Junoon, when they were on stage I used to be roaming about in my shorts. I love the first album; I was so inspired by it. Neend Aati Nahi, Chori Chori Aja, which was a change. After that they kept on changing their style. I like Junoon; they’re genuine in what they’re doing. To stay together for 12 years, for that they should be given an award, it’s really hard. I think Salman is a very good song writer, he writes really good songs and Ali is very good at what he does.

Internationally, I love U2, I idolize Pink Floyd. There’s a band called Marrillion, not a lot of people have heard about it, they sound like U2. Out of the new lot I love Coldplay. But I’m a 80s person, I grew up listening to a lot of heavy metal stuff. I like Ozzy Osbourne, Led Zeppelin, Deep Purple, Steve Vai, White Snake; I like a lot of people. But the few bands that I still listen to are U2, Pink Floyd and Marrillion.

Your inspirations?
There are two-three guitar players abroad who have inspired me. Steve Vai, really innovative. Joe Satriani, Zakk Wylde I really like. Allan Holdsworth is a person who a lot of people don’t even know about. He repairs cycles for a living. It’s so not commercial, he’s a jazz player. He doesn’t do concerts or anything.

What are you listening to these days?
I have a tape of Coldplay in my car, Parachutes. I’m listening to a lot of Arabic music these days, I have this cassette in my car that I don’t know the name of. I’m listening to a lot of blue grass, R n B and a lot of Michael Jackson; he’s one of my favorites.

What do you predict for the music industry?
It’s going to get better. The industry is going to become the strongest entertainment industry in Pakistan. There is no comparison because we have the talent. There should be band counseling, how to go about your career. It doesn’t happen in Pakistan, they just follow their intuition.

Thank you Shallum, it was a pleasure